Case Study
Cinnamon Tree Basford - Restaurant
01 CASE STUDY Overview
Turning Online Orders into Growth at Cinnamon Tree Basford
Cinnamon Tree Basford is a well-loved seafood takeaway in Basford UK, offering fresh, flavourful dishes and a broad menu that customers can order online for delivery or collection. To increase sales, improve online ordering efficiency, and strengthen brand recognition locally, Cinnamon Tree Basford ran a targeted Facebook ads campaign designed to reach seafood lovers in its vicinity and drive online orders directly through its platform.
02 The Challenge
Though Cinnamon Tree Basford had strong food quality and a loyal local customer base, several challenges held back its growth. The online takeaway channel was under-leveraged, with many potential customers unaware of the option to order directly from the website. Local competition for takeaways was intense, particularly in the seafood and fast food segments. The restaurant’s existing social media engagement was modest and not converting well into orders. Additionally, previous ads and promotions lacked precise targeting and compelling messaging to motivate users to choose Cinnamon Tree Basford over others.
03 Our Approach
To address these issues, the strategy was designed around conversion, clarity, and locality. We developed eye-catching ad creatives featuring best-selling seafood dishes, “Order Now” buttons, and special deals highlighting delivery times and freshness. Using geo-targeted Facebook ads, the campaign focused on audience segments within a specific radius around Basford, targeting users interested in seafood, takeaway food, and local restaurants. Exclusive offers such as “10% off first online order” or “Free delivery over X” were introduced to attract new customers. Clear calls to action showed how easy it was to order online or collect in person, and customer feedback was highlighted to build trust and authenticity.
04 The Outcome
To address these issues, the strategy was designed around conversion, clarity, and locality. We developed eye-catching ad creatives featuring best-selling seafood dishes, “Order Now” buttons, and special deals highlighting delivery times and freshness. Using geo-targeted Facebook ads, the campaign focused on audience segments within a specific radius around Basford, targeting users interested in seafood, takeaway food, and local restaurants. Exclusive offers such as “10% off first online order” or “Free delivery over X” were introduced to attract new customers. Clear calls to action showed how easy it was to order online or collect in person, and customer feedback was highlighted to build trust and authenticity.
Client Success, In Their Words
Mr Nickon - Founder
With this campaign, more people in Basford are ordering from us directly. It’s exciting to see deliveries increase, and our customers are telling us how much they appreciate clear menus and fast service. We’re getting real value from the ads.
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